POPCAP, the piclet.org prize for contemporary African Photography is directed at photographers whose work engages with the African continent and/or its diaspora. The prize consists of global exposure at major international photography exhibitions. POPCAP aims to raise the profile of African photography within the arts. Each year five winners are selected by an internationally-sourced panel of judges, enabling the promotion of African photography worldwide and helping to avoid geographically and culturally one-sided views of the portfolios. Due to its extensive application in a day-to-day context, we consider photography to be the ideal medium through which to foster an unhindered exchange of ideas about the image of Africa.